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EastSide News - Advertising Sizes & Rates

Advertisers in and outside our publication area are welcome to submit digital ads for the EastsideNews. We offer black and white and color rates and discounts if you run ads for a year.

Note: In order to maintain our non-profit status, according to federal law, we cannot accept ads from insurance companies, travel agencies, or any ads that promote credit cards or have credit card logos in them. 


For complete information about advertising in the EastSideNews, download a print version of Advertising in the EastsideNews.

Black and White Ad rates

Advertising rates for black and white ads are $13.50 per column inch. Fees are rounded off to the nearest dollar.

Ad Size Width x Height in inches Column inches Price per insertion Annual, 6 insertions
Prepay and get a 10% discount
Full Page 9 5/8 x 16"
(9.625 x 16")
64 $864 $5184 / $4665
1/2 Horiz. 9 5/8 x 8"
(9.625 x 8")
32 $432 $2592 / $2332
1/4 Vert. 4 3/4 x 8"
(4.75 x 8")
16 $216 $1296 / $1166
1/4 Horiz. 9 5/8 x 4"
(9.625 x 4")
1/6 Vert. 4 3/4 x 5"
(4.75 x 5")
10 $135 $810 / $729
1/8 Horiz. 4 3/4 x 4"
(4.75 x 4")
8 $108 $648 / $583
1/8 Vert. 2 1/4 x 8"
(2.25 x 8")
1/10 Horiz. 4 3/4 x 3"
(4.75 x 3")
6 $81 $486 / $437
1/16 Vert. 2 1/4 x 4"
(2.25 x 4")
4 $54 $324 / $291
1/16 Horiz. 4 3/4 x 2"
(4.75 x 2")
(Closest to business card size)
1/32 Horiz. 2 1/4 x 2"
(2.25 x 2")
2 $27 $162 / $145

Color Ad rates and availability

Color ads are $13.50 per column inch, plus an additional $15 for color. Because only a few pages of the EastsideNews are printed in color, 4-color (CMYK) ad space is limited and available on a first-come, first served basis. Rates are rounded off to the nearest dollar.

Ad Size Width x Height in inches Column inches Price per insertion Annual, 6 insertions
Prepay and get a 10% discount
Full Page 9 5/8 x 16"
(9.625 x 16")
64 $879 $5274 / $4746
1/2 Horiz. 9 5/8 x 8"
(9.625 x 8")
32 $447 $2682 / $2413
1/4 Vert. 4 3/4 x 8"
(4.75 x 8")
16 $231 $1386 / $1247
1/4 Horiz. 9 5/8 x 4"
(9.625 x 4")
1/6 Vert. 4 3/4 x 5"
(4.75 x 5")
10 $150 $900 / $810
1/8 Horiz. 4 3/4 x 4"
(4.75 x 4")
8 $123 $738 / $664
1/8 Vert. 2 1/4 x 8"
(2.25 x 8")
1/10 Horiz. 4 3/4 x 3"
(4.75 x 3")
6 $96 $576 / $518
1/16 Vert. 2 1/4 x 4"
(2.25 x 4")
4 $69 $414 / $372
1/16 Horiz. 4 3/4 x 2"
(4.75 x 2")
(Closest to business card size)
1/32 Horiz. 2 1/4 x 2"
(2.25 x 2")
2 $42 $252 / $226

Discounts and good info to know

New advertiser?

Prepay for an 8 column inch ad or larger and receive 20% off the first insertion

Non-profit organization?

Receive a 5% discount

Frequent advertiser?

Prepay for a one-year ad contract and receive a 10% discount

Odd-sized Ad?

If you send an ad that does not fit the exact column width of our ads, we'll enlarge your ad to the next column width and bill for the actual printed size.

Interested in inserts?

If you have an insert you'd like to have tucked into our paper, the cost is $1000 insert fee. And you'll need to deliver the insert to our one of our printer's offices in Middleton or Black Earth. Contact the Managing Editor, Margo, to make arrangements.

Paying for your Ad

Payment is due upon receipt of the invoice. Ads may be paid by check, money order or credit card. Failure to provide your ad by the deadline will not relieve you of your financial responsibility. You will be billed as if your ad ran.

The Goodman Community Center is a private nonprofit organization serving our community. We are not affiliated with other Madison-area organizations bearing the Goodman family name.

Partially funded by the City of Madison,
CDGB, and The United Way

Partially funded by the City of Madison,
CDGB, and The United Way

149 Waubesa Street
Madison, WI 53704
Phone 608.241.1574
info@goodmancenter.org
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