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2015-2016 Annual Report

Becky Steinhoff, Executive Director:

I’m excited to report on the Goodman Community Center’s progress and growth during our fiscal year! Based on our analysis and reports, we saw our programs and services continue to grow and deepen their impact.
We succeed each year because supporters like you continue to invest time and money in the Center. Thank you!
In July 2016, we hosted four community cafes to hear how our community envisions Goodman in 3, 5 and 10 years. Based on the feedback we received, we’re looking forward to making exciting changes to how Goodman serves our community.

At the cafes, we learned the following information:

  • The community wants us to do more and be more.
  • Adults want more opportunities to engage with Goodman.
  • Community members desire more youth enrichment classes, in addition to childcare. 
  • Older adults want more opportunities to develop programs in their interest areas. 
  • The community articulated that Goodman should be a welcoming place for everyone in our community. They see us as a place to hold discussions and events, as well as a place that facilitates connections and understanding within our diverse community.
  • People want more fitness and nutrition classes, in addition to pay-as-you-can community meals. 

We’ve included this feedback into our strategic planning process. Our strategic plan focus on areas of equity and inclusion; anticipating and responding to our community’s changing needs; developing a sustainable business model; attracting and retaining a diverse workforce and creating future leaders.

In order to work towards the goals outlined in the strategic plan and address our growth and unmet needs, Goodman will be renovating and adding onto the Madison Brass Works building across the street from our main campus. This new building will provide 20,000 square feet of additional program and community spaces. In conjunction with the Brass Works renovation, we will also renovate and repurpose 13,000 square feet of our main building to improve program and community access space. Although we don’t anticipate finishing the Brass Works renovation until the end of 2018, we are committed to taking smaller steps — as space and capacity allow — towards addressing the unmet needs voiced by our community. Please visit our website for updates.

We look forward to an exciting new year. Thank you for supporting Goodman!

Look how you’ve helped Goodman make an impact this past year:

  • Our 2015 Thanksgiving Basket Drive offered 3,500 Thanksgiving Baskets to all registered and wait-listed families.

  • For the third year, our Fritz Food Pantry offered community cooking classes, thanks to a SEED Grant from the city of Madison Food Policy Council. For the third year, we’ve preserved more than 3,000 pounds of fresh summer produce and distributed it in the food pantry. Additionally, before and during each food pantry session, we offer expertly prepared brunch and lunch meals to our community.

  • Our Fit Youth Initiative flag football team had a consistent attendance of 40-50 participants, while FYI’s basketball program hosted 50-60 youth per event.

  • GCC’s splash pad was more popular than ever this year, thanks to a warm summer. For the second year, we clocked more than 1,500 visitors.

  • Goodman’s Working Class Catering program provided 66 youth with the opportunity to prepare for employment and earn money while learning culinary skills. Catering youth have been hired by Fresco, Ella’s Deli and the Edgewater, among others.

  • Our Girls Inc. of Greater Madison program expanded from six to eight sites, serving elementary, middle and high school students at neighborhood centers throughout Dane County.

  • More than 90% of youth who participated in Goodman’s TEENworks program earned high school credit and progressed to their next grade level. Additionally, 82% of youth in TEENworks have been connected with paid employment within the community. This past fiscal year, 63 of TEENworks youth successfully completed the ServSafe Food Handler Certification, a requirement for many food service jobs.

Stories behind the report

Adolfo WEB

“Seed to Table isn’t a big program, but to these 19 kids this summer? It’s making a BIG difference to every one of them.” – Keith Pollock, TEENworks manager

Adolfo was recommended to the Seed to Table summer program by his ADOA counselor. He needed something different. Last year his attendance in high school was 47%, so he didn’t earn even one credit.
This summer, he has earned 1.5 credits, and the volunteer hours he needed to meet community service hours required by the court. He has missed only two days — both planned and with permission.

For the first time, Adolfo is experiencing what success feels like; he likes being a welcome part of our community, and he is feeling hopeful.
Keith notes, “Most days this summer, 19 of 19 Seed to Table students were here, and every one of them has a story as compelling as Adolfo’s. Offering hands-on learning is essential for our students.”


Bruce WEBBruce

“Bruce gets a lot from Goodman, and he’s bent on giving back, too.” – Gayle Laszewski, Older Adult Program manager

Bruce has multiple sclerosis. Diagnosed in 2006, just after he was laid off from his computer job, the disease has weakened his legs and right arm, saps his strength and makes it hard to think.
At 58 though, Bruce isn’t about to let that be the whole story. Goodman’s health and wellness class gives him ideas and encouragement to keep on with his goals.
Two days a week, he walks laps around Goodman Center. And he’s figured out how to play one-handed Ping-Pong!
When he saw the board with pictures of Goodman volunteers with 100 to 500 hours, Bruce said, “These people don’t get paid. I’d like to give back more, but what I can do right now is save my paper bags for the food pantry. It’s something.”

Yes, it is. And isn’t HE something?!

Strong, Smart and Bold: Girls Inc. of Greater Madison

Last fiscal year, thanks the support of generous donors in Madison as well as talented staff, Goodman grew its Girls Inc. of Greater Madison program from 100 to 400 participants. We added three more program sites and hosted events to bring together girls, young women and inspiring professionals, including a Girls Inc. celebration in the fall of 2015, a story-sharing event on International Women’s Day, and several “speed mentoring” gatherings. We’re proud to report that we grew our Women of Impact Giving Circle from 38 to 139 members. Thank you to everyone who has supported strong, smart and bold girls in Dane County.

Revenue & Expenses

FY 2016 Revenue: $5,012,964; FY 2016 Expenses: $ 4,543,733

All meetings, governing documents, financial statements (audit reports/990s) and policies are available to the public, by request. For a complete list of audited financials, please contact Kristin Groth at This email address is being protected from spambots. You need JavaScript enabled to view it. or 608-204-8024.

Remarkable Numbers

Total hours: 25,963 ◼ Total volunteers: 1,491
Youngest volunteer: 5 ◼ Oldest volunteer: 91

Donors, fiscal and in-kind
Donors: 2,531 ◼ Businesses/organizations: 298
New donors: 695 ◼ Donor retention: 59%

Social media fans as of Aug. 31, 2015
Facebook: 6,463 ◼ Twitter: 1,872

Facility use, by individuals
General: 23,873 ◼ Number of times: 146,594 (many more people used our programs than the numbers listed)
Food pantry per week: 496

Full and part-time staff: 85-125 employee
Age range: 14-71

Board of Directors

For a complete list of our board of directors, view our webpage.