Goodman Community Center | Reverie Baking will leave you dreaming of…

Reverie Baking will leave you dreaming of pastries

Reverie Baking makes fantastic pastries and bread in a revitalized space on Winnebago Street.

August 9, 2023 |
Debbie Buchannan behind the counter at Reverie Baking on Winnebago Street.
Debbie Buchannan opened Reverie Baking Company at 2021 Winnebago St. It’s a great place to pick up pastries, coffee cake and sourdough bread or a cup of Kin-Kin Coffee.

By Jody Renaud, Eastside News

First doing business as Rise Baking Company, Debbie Buchannan operated a bakery out of her home kitchen selling via Instagram. By opening Reverie Baking Company April 20 at 2021 Winnebago St., in the heart of iconic Schenk’s Corners, Buchannan has now found a place to showcase her talent as a baker.

At the former site of Arts + Literature Laboratory, patrons can now enjoy her fantastic pastries on-site or to go. Buchannan has teamed up with Kin-Kin Coffee owners to make this new business a fun place to enjoy the neighborhood. Buchannan continues to make handmade pastries and sourdough bread. The addition of a full espresso bar makes for a winning combination.

Buchannan notes that the neighborhood has been very receptive. A lot of people have already become regulars. Many customers like being able to grab something quickly, others appreciate the spacious atmosphere while they sit together conversing and enjoying wonderful pastries and great coffee. Some find it a nice place to work or study.

“The bakery is a great place to enjoy a delicious pastry while getting some work done,” said Marie, a first-time customer using her laptop.

Gwen Shales and Kyle Johnson are the owners of Kin-Kin Coffee, Johnson Public House and East Johnson Family Restaurant and are co-owners of Mint Mark, where Buchannan worked as a pastry chef for four years. Kin-Kin is moving its roasting operation to Reverie’s location. The pair had been looking for a place to open a retail store, but the COVID-19 pandemic delayed their plans.

However, during this time, they began discussions with Buchannan about joining together and began a search to find just the right piece of real estate. When the location on Winnebago Street became available, they knew they had found the perfect spot.

The menu of available coffees and teas reflects Kin-Kin’s commitment to excellence. Roasting and grinding their own coffees is a passion for these owners, which is evident both through the quality of their products and their customer service. Hot chocolate and steamers are also available, as are iced tea and lemonade for cold drink choices.

For those who are unsure what drink to order, “The staff is knowledgeable and helpful,” said Therese, a new customer.

Reverie Baking Company is open daily from 7 a.m. to 2 p.m. For more information, call 608-284-9364 or email

Previous Next
Naomi Wetzel, a Scout from Troop 747, leans on the Goodman Community Center's Little Free Library.

Eagle Scout project will fix Goodman’s Little Free Library

September 15, 2023

Little Free Libraries have become beloved. The one at GCC will be fixed up and the community can help by adding books to the library.

Eastside News Stories, Neighborhood News, Teens, At the Center

Goodman Community Center teacher Judy Fillner takes care of young children from the community.

Goodman’s Living Wage Initiative focuses on employees

September 1, 2023

GCC adjusts pay so employees have more financial security working in the nonprofit sector.

Eastside News Stories, Living Wage Initiative